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Preparing your restaurant for summer
- 23 May 2023
- News from the restaurant industry
- 0 Comments
The 2023 summer season is likely to be a turbulent one for the foodservice sector. Opportunities and risks with regard to consumer expectations are to be anticipated. So how can you meet all the needs and demands of your customers?
As a restaurateur, you're looking for new and creative ways to make your restaurant stand out this summer , and so anticipate market trends. Digitization, the repercussions of the health crisis, the energy crisis, consumer expectations: these are the elements to be taken into account for a restaurant owner, whether large or small. This summer is an opportunity to make a handsome profit, and to balance out other less buoyant periods of the year.
Setting the mood in your restaurant
Summer means sun, warmth and atmosphere! Creating a summer atmosphere is very important on several levels:
- attracting holidaymakers
- offering an experience
- distinguishing your establishment
Because one of the first questions we ask ourselves when summer arrives is: "how do we attract people to our restaurant?" So to start with, we need to analyze what summer means to people and how this period is perceived in their minds.
If I tell you dreams of escape, relaxation, a change of scenery, aperitifs on the terrace, sunbathing, the images come straight to mind. Finally, all these images must be brought together in your establishment. The watchword is atmosphere!
Whether it's attracting young people to your bar, preparing your restaurant to welcome them in summer, creating an Instagrammable and above all welcoming image, or even attracting your customers without even having a terrace, all these issues have a solution.
Setting up your establishment for summer!
Bright floral arrangements, outdoor elements such as parasols, beach chairs or planters - there are many ways to give your restaurant a cheerful summer feel that will attract customers.
Replace your existing menu cards with colorful, seasonal motifs; seasonal dishes are also very popular.
There's nothing like a change of routine to freshen up the atmosphere. So why not take the opportunity to give your menu boards a makeover? With attractive seasonal motifs, you can give your restaurant a unique, personal touch. The possibilities are endless, so let your creativity run wild and surprise your customers!
Add outdoor seating if possible - summer is the perfect time for outdoor dining.
It's the perfect time to enjoy al fresco dining. There's nothing better than enjoying a tasty meal in fine summer weather. So make your outdoor space a place of relaxation for you and your guests, by providing comfortable seating on your terrace.
No outdoor terrace? Add potted plants indoors to give your restaurant a warmer, more inviting atmosphere.
What's more, plants help create a positive mood, increasing overall customer satisfaction.
Place lamps in cheerful hues in strategic locations, for example near the bar and reception area.
Offering a convivial moment for young and old alike
Whether you're hosting a party or an informal gathering, colored light is a great way to stimulate conversation and generate general enthusiasm. With clever placement and vibrant colors, colored lamps can become the focal point of any gathering and do wonders for your decorating side for the summer!
Changing the style of your restaurant during the summer months can be a great way to attract new customers and increase sales. If you stick to a monotone color scheme, people are likely to pass by your restaurant without noticing it. On the other hand, adding bright summer colors, eye-catching signs and seasonal decorations will make it easy for you to stand out from the competition. Outdoor seating creates a unique atmosphere that many restaurants struggle to replicate indoors. Finally, the strategic installation of colored lights sets the mood for all those customers looking for a pleasant evening away from home.
Welcoming families is also a challenge during the summer. It's all about offering parents and children a soothing space, but above all a place where children can enjoy themselves and parents can breathe easy. Setting up a room or corner for the youngest ones, with games or decor that will make them feel like they're on vacation, will be much appreciated. It's all about giving your image a boost for the season!
