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Preparing your restaurant for summer

Preparing your restaurant for summer

Summer 2024 is likely to be an eventful time for the foodservice industry. With the unstable weather at the start of the summer, it's not until mid-July that we'll start to feel the effects. Not forgetting to take into account the expectations of holidaymakers, who have specific needs and desires for this period - a real challenge.

As a restaurateur, you're looking for new and creative ways to make your restaurant stand out this summer and anticipate market trends. Digitalization, the repercussions of the health crisis, the energy crisis, consumer expectations - these are the factors you need to take into account to make your business work. This summer is an opportunity, it has to be said, to make a nice figure to balance out the other slack periods of the year.

So how do you cope with all the customer demands and the changing environment? We're here to help!

Setting the mood in your restaurant

Summer means sunshine and warmth, but it also means atmosphere! Creating a summery atmosphere in your restaurant has several advantages:

☀️ attract holiday-makers.
(Simple to say, but not so complicated to do - how about the digital option?)

🌴 offer an experience.
(Welcoming customers is a crucial point, as soon as they arrive, you have to offer them a feast for the eyes, and the smell makes all the difference too!)

🦩 set your establishment apart
(Theme evenings or personalized cocktails. The goal is to make a difference with a service or a product)

Because one of the first questions we ask ourselves when summer arrives is "how do we attract people to our restaurant?"

To begin with, you need to analyze what summer means to people and how this period is perceived in their minds, especially depending on where your establishment is located.

If I say escape, relaxation, a change of scenery, aperitifs on the terrace, sunbathing, the images come straight to mind. Most people think of the South of France, or at least of a Mediterranean or oceanic climate. But let's not forget the areas where the coolness at the end of the day is good for the mountain or continental climate. Zones with fewer coconut palms, but which still offer a vacation feeling. Depending on your location, the overall idea is to know how to adapt the atmosphere of your restaurant!

Whether it's attracting young people to your bar, preparing your restaurant for the summer season, setting up an offer for families with games for children; giving an Instagrammable image of your establishment through decoration or highlighting dishes and above all attracting your customers without even having a terrace, all these problems have a solution. Our advice is simple.

Even the smallest elements can make a big difference!

aménager sa terasse restaurant été

Setting up your establishment for summer!

Floral arrangements (without distorting the storefront), outdoor elements such as umbrellas, beach chairs or planters, there are many ways to give your restaurant a summery ambience that will attract customers.

- Summer menus are very popular, so bring in something new, quick and elaborate, seasonal dishes, not to mention a nice drinks menu - there's nothing like a change of routine!

There's nothing like a change of routine to offer freshness. Why not take the opportunity to give your menu boards a makeover? With attractive seasonal motifs, you can give your restaurant a unique, personal touch. The possibilities are endless, so let your creativity run wild and surprise your customers! Visuals also make an impression.

Add outdoor seating if possible.
It's the perfect time to enjoy al fresco dining. So make your outdoor area a relaxing place for your customers, with comfortable seating on your terrace.

❗Different table and seating formats can be interesting to add to allow different groups and types of clientele to project into your establishment.

No outdoor terrace? Add potted plants indoors to give your restaurant a warmer, friendlier atmosphere.

What's more, plants help create a positive mood, increasing overall customer satisfaction.

Place lamps in cheerful hues in strategic locations, such as near the bar and reception area. (Forget white lights!)

Offering a convivial moment for young and old alike

🪩 Whether you're organizing parties, after-work events or themed evenings, the choice of atmosphere is also determined by the lighting in the room. Oddly enough, it's a great way to stimulate conversation and generate general enthusiasm. With clever placement and vibrant colors, colored lamps can become the focal point of any gathering and do wonders for your summer decorating side!

Changing the look of your restaurant during the summer months can be a great way to attract new customers and increase sales. Adding equipment, eye-catching signs and seasonal decorations will make it easy to stand out from the competition. All for a vacation and festive clientele.

👩‍👦‍👦 Family customers are also important. Welcoming them is also a challenge during the summer. Providing parents and children a soothing spacebut above all a place where children can enjoy themselves and parents can breathe. Set up a room or corner for the youngest, with games or decorations that will make them feel like they're on vacation will be much appreciated. Small games on menus are also a must. The aim is to offer games that are in keeping with the summer theme. It's all about giving your image a boost for the season!

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