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The 5 commandments for building customer loyalty in your restaurant!

The 5 commandments for building customer loyalty in your restaurant!

Did you know? Acquiring new customers costs 3 to 6 times more than retaining them. Creating a real bond with your restaurant's customers is therefore an advantage for developing your business.
As a specialist in welcoming families in the restaurant business for 11 years, we give you the 5 commandments to put in place to build customer loyalty in your restaurant.

#1 commandment: Smile in front of your restaurant's customers

Smile, you're on camera! The first impression you make on your customers is the first step in building your restaurant owner/restaurant relationship. So to get things off to a good start, the first thing you need to do in your loyalty strategy is to adopt your best smile.

The moment the customer walks through the door of your restaurant, the waiter, bartender, cook, clerk and especially the owner need to set up a warm welcome routine. A hello with a smile is the starting point in your loyalty program. Especially since your smile will be returned to you.

And don't forget, even on the phone, a smile is heard. So even at the time of booking, the process of building customer loyalty to your restaurant begins.

#2nd commandment: A loyalty card to your customers you will propose

Reward your customers' loyalty to encourage them to come back. In order to develop a loyalty strategy for your restaurant's customers, you can propose a loyalty card system.

We all know the timeless card to be stamped every time a customer goes to the checkout. A way that will allow you to push your restaurant's customers to come back for a discount or a free product after a certain number of visits.

To differentiate yourself from the competition, be creative! Propose an original loyalty card system that can play on the digital for example. At the end of 10 dishes taken in photo on Instagram by identifying your account, a dish is offered.

#3 commandment: The children who come to the restaurant you will not forget

Building customer loyalty in a restaurant also involves paying attention to the reception of children. Children have become the prescribers for parents when choosing a restaurant. For a family to come and eat in your restaurant, parents and children must feel welcome.

But what is the secret of a kid-friendly restaurant?

To welcome children, you must think about their comfort, safety and entertainment.

For this, it is essential for a restaurant to have childcare equipment adapted to the restaurant professionals. A stackable high chair will allow you to offer your children something to sit on at table height without the risk of tipping over. Thanks to its stackable capacity, you will be able to store them without them taking up space in your restaurant.

Since children need to move and have fun, to ensure that everyone has a good time at the restaurant, as a kidfriendly restaurant owner, you need to offer something to keep them occupied. Create a kids' menu complete with games and coloring pages. All presented in a lunchbox with the kids' favorite themes.

To comply with the anti-waste law of January 1, 2022which prohibits offering plastic games for free, you can turn to the range of eco-responsible children's menu games.

All these little attentions will allow you to retain a family clientele in your restaurant. Happy children make loyal parents.

commandment #4: Integrate customers into your restaurant strategy you will develop

Put your customer at the heart of your restaurant! To build customer loyalty in your restaurant, you'll need to integrate customers into your strategy to create a true community.

An engaged community is a loyal community. To develop this community, you need to stimulate a sense of belonging among your customers. Create physical events like tastings to vote for the next dish on the menu and invite your customers. They will appreciate that you thought of them to create your restaurant menu.

These different animations are also the way to create an attractive image to attract new customers. So it's up to you!

#5 Commandment: Your community on social networks will grow

In the digital era where many people share their dishes on Instagram, creating a community on social networks is also a way to build loyalty.

Always with the aim of creating a committed community, proposing contests on social networks, sharing photos of your customers or showing the back of your restaurant's decor are several methods to activate your customers. Social networks are the way to keep a strong and close link with your customers.

There are several actions to put in place on social networks that will allow you to develop your brand image and build customer loyalty to your restaurant. An opportunity not to be missed.

Here are the 5 commandments to adopt in order to create customer loyalty in your restaurant. Actions that will allow you to create a strong bond with your customers and thus make them come back to your establishment.

If you have any questions about how to make your restaurant a Kids Friendly establishment, please contact us at contact@welcomefamily.fr, our team of specialists in welcoming children in restaurants will assist you.

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