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Qu’est-ce qu’une valise cadeau family-friendly ?

27 Nov 2025
News , Travel
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Travelling with young children requires special equipment and attention to occupancy. These make the journey easier. A source of worry for parents, depending on the welcome they receive, a simple trip on vacation can turn into an obstacle course. That's why parents are paying more and more attention to what kids have to offer. They are also sensitive to the little extras on offer.

To communicate on this type of service, a new trend is emerging: the influencer suitcase. The idea is to create a suitcase with products designed for families. These suitcases are then given as gifts to content creators. Practical. Fun. Customizable. It represents a major asset for airlines, railways and shipping companies. They want to enhance their family customer experience and reinforce their brand image.

The tailor-made goodies case for your communication

Conceived as a genuine tool for building loyalty and enhancing your brand, the family-friendly gift case is made up of personalized goodies for all ages. Far from being a simple welcome kit, it becomes a powerful advertising and relational medium: it humanizes the brand, anticipates needs and arouses emotion.

As a European specialist in welcoming families in hotels, restaurants and public spaces, we tailor our kits to meet the specific needs of each mode of transport. Our kits are designed to be both functional and aesthetically pleasing. Both for the container and the contents.

A suitcase for every member of the family

Suitcases can be customized with all kinds of objects and accessories, but here's a selection of ideas to inspire you.

For parents: comfort, care and practicality
A successful trip often starts with the well-being of the adults. Each family-friendly suitcase includes:

- A custom-made sleep mask with your corporate design
- A postcard with your brand image
- A small travel pouch with miniature hygiene products

For children: toys, discoveries and emotions
Young travelers need stimulation and sometimes a little comfort. The suitcases are designed to offer creative activities for every age group:

- Travel-themed coloring and educational games
- Tailor-made plush toys in the image of your mascot potentially
- Stickers, mini-games, puzzles or themed card games
- Practical accessories: water bottle, small cushion, fleece blanket

All elements can be customized (logos, mascots, colors, messages...) to make this case a communication tool.

The right offer for every mode of transport

More gift suitcase ideas!

For airlines: the comfort and magic of the sky
Flying is a key moment when managing comfort and boredom becomes essential, especially for children. Our gift bags can contain :

For children:
- A plush neck cushion
- A flight log to fill in (drawings, destinations, weather)
- Aircraft stickers to collect

For parents:
- Sleep mask
- Relaxation coloring
- All-over water bottle

These kits help create a family flight experience perceived as attentive and upscale.

For train companies: promote contemplative travel

The train offers a setting conducive to observation, reading and quiet play. A range of suitable kits:

For children:

- Train-themed card or memory game
- Train lunchbox containing surprises (treats, mini-games)
- Observation activity booklet: "What did I see from the window?"

Parents' side:

- Gourd
- Joint parent/child playbook for bonding

This approach promotes a form of slow, family tourism, where the journey becomes as important as the destination.

For shipping companies: the call of the sea and escape

The sea inspires adventure, the discovery of nature, and invites reverie. Our maritime gift cases offer :

For children :

- Scratch-off map of the oceans
- Maritime observation notebook: fauna, stars, boats
- Mascot plush toy (sailor, dolphin, turtle...)
- Stickers of sea creatures or games around the aquatic theme

For parents:

- Personalized cap or bandana
- Coloring related to the children's marine observation log
- Card games

These suitcases transform the experience into a sensory voyage for the whole family, while reflecting your brand image.

A lever for image and loyalty

The suitcase is more than just a welcome gift: it enhances the brand's image. It creates a unique experience, often relayed on social networks, acting as a lever of influence. By making a positive impression on young parents, it encourages their loyalty. It also generates word-of-mouth. We manage the design and delivery of ready-to-use suitcases. Whether for your customers or influencers employed to promote your brand.

Why choose Welcome Family?

With the support of the Marketing Création Group, Welcome Family benefits from an ecosystem of complementary skills:

Kids Création: personalized children's goodies
Le Studio: creation of visuals and customized competitions
Peluche Création: design of exclusive mascots and plush toys

Our mastery of the value chain and our expertise in family hospitality enable us to meet the requirements of tourist transport companies. Thanks to our products, which comply with European standards, and our customized designs, we can transform your gift bags into vehicles for remembrance and commitment.