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Site internet et application pour restaurant : la transition numérique

Catering: a transformation to digital in several stages

Being a restaurant owner in 2022 means knowing how toadapt to market trends and changes. Acquire new skills that are vital to the sustainability of your establishment. Knowing how to manage teams efficiently and take on a business model.

This changing sector is one of the largest markets in the world. In fact, 65% of French people say they go to a restaurant at least once a month in a private setting. In Italy, 8 out of 10 Italians eat out at least once a month.
It should be noted that restaurant owners have also had to adapt to new sanitary constraints and open up to new consumer habits, particularly with online ordering.

However, the French market is trying to keep its authenticity thanks to its world-renowned gastronomy and its traditions. New technologies are not perceived in a positive light by everyone and are sometimes felt as a threat. The goal is to find the right balance and to make your establishment live with or without these new levers.

Takeaway, click and collect, applications: opportunities!

The challenge for this sector is to evolve with these tools and meet the demand.
In France, online reservations are offered by 47% of restaurant owners. It is mainly used by millennials and generation Z, who have an ease of use of these tools. This method can be seen as an opportunity especially with such a large target. Several online platforms offer to create quick and easy to use websites for each restaurant owner to manage their own environment.

Various applications offer home delivery of our favorite dishes, knowing that these firms can quickly be overtaken by small local delivery companies. There are many possibilities to promote your restaurant.

3 things to remember for a restaurant with its time:

- Create a website dedicated to reservations (not to mention a mobile application)

- Secure all transactions in your restaurant and on your website

- Offer an intuitive and adapted platform for a smooth customer experience.

In a digitizing world, it is important for restaurateurs to mechanize certain steps, such as order taking or table reservations. Secure payment technologies are also demanded by customers. These tools should not be overlooked as they make dining easier for customers and can save restaurateurs a lot of time.

Keep the quality of your offer even at a distance

Offering tools to order or reserve remotely at the restaurant does not prevent the offer from remaining the most authentic. Going digital is a time saver and also allows the restaurant to gain visibility. However, keeping the physical contact remains essential. The little surprise game in the children's menu or the digestive offered at the end of the meal are direct attentions to the customers that make a lasting impression. Remember that these small gifts in the kids menu have the same importance in a distance selling.

It is these kindnesses that make the image of your establishment.