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How to attract families to your campsite?
- 19 Oct 2022
- Hotels
- 0 Comments
7 ideas to make your campsite a kid-friendly place. Build loyalty, be innovative and attractive, the solution to become a kid-friendly campsite.
Establishment equipped with novelties, activities for all ages, welcome gifts, decoration for events, offer an unforgettable and complete stay to families, children and parents alike.
37% of the French population goes on family trips. Most of them follow the safe value of camping. Camping means conviviality, children meet a lot of people whether it is at the swimming pool or during the different activities proposed. It also means reconnecting with nature, a way to get back to basics without the screens of everyday life. Parents know that camping is a place where they can leave their children in safety and also enjoy and have moments of respite. No need to organize daily activities for the little ones. Often demanding, they expect a lot of little extras.
7 592 campsites in France in 2021. If you, as an outdoor hotelier, want to attract more customers, including families, and improve your sales, you need to be more attractive in the face of the competition and renew yourself on certain offers. In this article, we help you to renew your kids offers to become a complete kids-friendly campsite, that is to say adapted and welcoming for children.
What is a kid-friendly campsite?
A kid-friendly campsite is not just about having different pools and water areas that are free for children. Being a kid-friendly establishment means implementing a strategy for the well-being of children, such as offering incentives and novelties to children. But to do this, you need to know the budget you can allocate and the goals you want to achieve. Remember that one of your final objectives will always be to please the children to make them want to come back by marking their mind.
Create a family experience at your campground
To create achild-friendly campground, your goals must be listed in terms of your budget and your clientele. Analyze customer needs. Think about the type of customers who would be interested in your facility and what improvements can be made to satisfy them. If you have a global vision, you will be able to set up actions . Here are 7 ideas for a kid-friendly campsite.
#1 Offer a welcome kit
When welcoming families (in your campsite) during the summer period, you must be ready to satisfy them from the beginning. Create a real kit with toys, goodies, vacation essentials but also basic necessities. You can create two separate kits, one dedicated to children and one dedicated to parents.
For the kids, here is an example of a kids-friendly kit:
- Coloring bag
- Card game (7 families, Bio Quiz)
- Coloring book with pencils
- Board game
- Bracelet or accessory branded with the name of the campsite
- A map of the different events in your campsite
- A discount coupon for a pancake or juice at your kiosk
For parents, here is an example of a complete "Successful Stay" kit:
- Logoed beach tote bag
- Magazine of the week
- Book of games (sudoku, arrow words)
- Branded goodies (cap, bracelet, towel) with the name of the campsite
- Map of your campsite with activities
- Sunscreen sample
- Card game (Uno, The battle)
These kits are a bonus service, a sales argument and a way to build loyalty with families.
#2 Create kids packages
Create a value-added package for children. In your campground, welcoming families means thinking of adapted offers so that they can make the most of their stay. Offer a more complete experience that could be combined with the price of the accommodation or simply as an option. Include the meal at the campsite restaurant and allow the children to have a dedicated menu. You can also create a partnership with restaurants around your campground where families can enjoy a full menu at the "camping price". Several options can be set up if your campsite can't manage everything in-house.
You can also create a "culture" package with offers, discounts or gift certificates in establishments such as museums, amusement parks, aquariums, accrobranche and other activity centers in your city.
#3 Make equipment available
Adapted and, above all, well-maintained equipment is essential for the whole family with young children. Whether it's forbathing or for living together in your facility, you need to provide furniture that families can't carry in their already crowded cars or even on the train. Being a fully equipped facility is a real attraction for families looking for "laziness" and "no headaches". Offering all the (bulky) furniture for baby's well-being in your facility is one less burden for parents on the way to their vacation. Plus, these essentials in your outdoor hotel show parents that they are welcome.
List of equipment to put in the bungalow or other structures:
- Bathtub
- Bottle warmer
- Cot
- Changing mat
List of equipment to be placed in the common areas:
- Changing table
- High chair
- Booster seat
These equipments are quickly amortized in your campsite, it appears in the list of pros and cons of a family. That is to say in the "for" choose your establishment since it is fully equipped for their babies.
#4 A store in your campground for the needs of children
Make your campsite a small village. The opportunity toavoid your guests to go shopping outside your structure. Souvenir store or vending machine available 24/7 with all the necessities. Frequent purchases by product families such as
- Diapers
- Wipes
- Sunscreen
- Toothbrushes
- Non-prescription drugs
- Snacks
These products must be easily accessible in your campground. If there is no designated store, offer them at the reception desk, once again a way toimprove the stay of families.
#5 Animals are also part of the family
65%** of French people plan or would like to take their pet on vacation. Indeed, traveling with a pet is becoming more and more democratic every year. A pet-friendly policy is an opportunity. It is not easy to allow pets to accompany their owners on vacation. It is not easy to allow pets to accompany their owners on vacation, because pets can disturb other vacationers and because there can be a problem with the cleanliness of common areas.
However, some campsites and tourist establishments organize their structure in order to welcome pets. In fact, they divide the families with animals in a part of the campsite, where the spaces are arranged in order to walk the animals or to let them do their needs in dedicated areas. Allowing pets on your campsite will increase your clientele and allow the whole family to have fun without regret.
#6 Offer a kids club
In "family vacation", there is family. Vacations 7/24 with children can be very tiring but especially not very relaxing for parents. To make everyone enjoy, to offer parents a moment of relaxation during the day, it is to make "kiffer" and occupy the children in an adapted and supervised space. The children's club option in a campsite is an option that families will love.
A playroom, an equipped park, a children's club needs three things: a suitable space, qualified staff and children ready to have fun!
This type of club can be open every afternoon of the week or only for a few days, giving parents the opportunity to enjoy their stay without their children.
The objective is to offer games that children can enjoy:
- Swimming pool session
- Movie broadcast on big screen
- Singing, music, painting, pottery, drawing, crafts workshops...
- Treasure hunt
- Board game afternoon
- Themed outings
This children's club is also an opportunity to propose sports activities to the children by simply using the leisure facilities of the campsite such as the water park, the playground, the sports fields.
#7 Children's areas
Creating children's spaces is important. Offer spaces with outdoor games for children of all ages. Not just a water area with a pool and slide, but also a meeting place where new friendships can be formed. For example a park with swings or simply a room with board games where children can meet on rainy days. In this type of room, offer child-friendly equipment with tables and chairs at their height and a library with all their favorite stories.
Get stars by making your campsite child-friendly
Quality and comfort, equipment, services offered, surface area of the pitches, to obtain a star for your campsite, you obviously know that it must check certain boxes. Thereception of the children is part of it among others by the existence of a space play which can be dedicated to them.
Welcome Family accompanies you in the creation of a children's offer at the campsite. Creation of customized welcome kits and installation of childcare equipment for babies. Make your request in the form below.
** Survey conducted from September 29 to October 14, 2021, by Prodege, among 1,000 parents residing in France, and has a margin of error of 1.55%, for a confidence level of 95%.
