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Special for children : Did you know?

This week, we're talking numbers! Restaurant friends, do you really know your target?

France, a country with a spring in its step!

In 2018, France ranked third in the world in tourism, behind the United States and Spain, with 49 billion euros in tourism revenue compared to 38 in 2016. But first on the number of international tourists hosted with 89,400,000 tourists; data provided by the World Tourism Organization (UNWTO), a UN body

In 2017, it was no less than 360 million visits within the restaurants in 2017, for an average basket of 30€ per family, not bad, right?

Don't neglect the children!

Family dining accounts for one-third of total commercial restaurant visits! And within this percentage, we find parents, friends, or families whose ultimate goal is to please their children. In fact, this is the main reason for taking a family meal out! For 56% of French people, restaurant outings in a private setting are done "With the family, with the children".

The children's taste also greatly influences the choice of families. This criterion impacts the choice of location in 22% of visits and influences 1 out of 3 visits to fast food restaurants.

Moreover, for 85% of respondents, vacations are synonymous with time spent with the family! For 45% of respondents, it is even about family activities. The family bond is therefore of primary importance in consumers' expectations of vacations and outings.

The places cherished by the children..

First, what does a child eat? Or rather, what would most kids want to eat EVERY day? Yes, burgers and fries! So it's no surprise that the most popular type of restaurant for kids is fast food. We count 43% of family visits influenced by children.

Then there are cafeterias, with 27%, and finally thematic restaurants, such as grill restaurants or world cuisine, with 19%.

Indeed, 2/3 of the French consider "good value for money" as a determining criterion in choosing a restaurant. It is the most frequently mentioned criterion.

So pamper your customers, and when you see children entering your establishment, go all out! Toys on your children's menus (children's menus!), fun activities, birthday presents... Let your imagination run wild!