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The repercussions of inflation on family outings - The new Opinion Way survey for Welcome Family
Concerned about the evolution of the sector for our clients in the restaurant and hotel industry, we decided to conduct a survey on thestate of the market post covid. Through Opinion Way, we analyzed the impact of inflation on activities with children, interviews conducted from October 12 to 14, 2022.
To put it in context, our survey is based on a sample of 1085 parents of children under 15 years old, representative of the French population of parents of children under 15 years old. This sampling method is based on quotas with criteria of gender, age, socio-professional category and region of residence.
The impact of inflation on French families
50% to 51% of parents interviewedintend to or have completely eliminated these activities with their children. Which activities are affected? The numbers are striking.
Top 3 of the impact of inflation on activities with children we find :
- 69% of parents will or intend to reduce restaurant outings with their children and in the long run 51% intend to eliminate this outing.
- 68% of parents will or intend to reduce eating out with their children.
- 66% of parents will or intend to reduce outdoor leisure activities (zoo, amusement parks, etc.).
These figures speak volumes about the impact of price inflation on French families. On other issues, 61% of parents say they do not want to cut back on vacations with children. In the end, it's all a question of priority in family leisure activities.
Vacations and weekends still accessible but not for everyone
On a global analysis of the questions, the main points are the setting aside of outings to restaurants and amusement parks with the family, in order to favor vacation departures. More than 2 out of 5 parents are looking to maintain vacations with their children.
However, some have to make a choice and save money, 54% plan to reduce weekend trips and 57% for vacations. It should be noted that the most modest incomes (less than 2,000€ per month) are the most affected by inflation.
→ Outdoor leisure outings (zoo, amusement parks, farms...):
43% have already cut back on them, 23% have plans to do so, and 26% have already cut them out
→ Indoor leisure outings (indoor park, cinema...):
40% of parents have already reduced them, 24% plan to do so, 28% have already cut them out
→ Cultural outings (expo, museum, theater):
39% of parents have already reduced them, 23% intend to do so, 29% have already eliminated them
The professionals in action!
In the months to come, inflation will be felt by professionals in the restaurant and hotel industries. That's why it's imperative to make an impression with quality events. It is necessary to create this need and desire to return as often as possible. A tactic that is worked by the strategy to the child. In short, entertain the children to satisfy the parents. To engage inchildcare is to :
- Propose a child offer
- Offering a welcome gift
- Having facilities adapted for all ages
Welcoming families requires establishments to take into account several criteria
The furniture with changing table, booster seats, high chairs are essential equipment to allow children to feel at ease.
The surprise toys, those little gifts in the children's menu and in the welcome kit: Card game, mini board gamesand coloring books and crayons are a must.
All these actions allow restaurants and hotels to keep their customers loyal even in times of inflation.
