Ethical marketing for kids  

We live in a world where marketing to kids is a hot topic. Your business has a social responsibility to its customers, and it's important that you know how to market your company in a way that is both ethical and profitable.

As parents, we all want the best for our kids. We want them to be healthy, happy and smart so they can take care of themselves as adults.

As a marketer, you're always on the lookout for new ways to grow your business. But there's one marketing tactic that crushes even the best marketing plans: kids friendly marketing. There's a lot of hype around kids these days. And with the explosion of the social web, it's easier than ever for marketers to connect with the next generation. But being on social media and trying to market directly to kids is not always easy, or ethical. Kids are increasingly being exposed to marketing messages.

Children are eager to learn and can be an invaluable asset when it comes to marketing your business.  Kids are the best marketing demographic you can find. If you want to be successful in kid-targeted marketing, here are 10 tips to help you being successful.

Communicate with parents

Parents are the decision-makers — for their children, but also for their friends’ children. Keeping parents informed about what their kids are up to is the most important thing a brand can do. Parents are always in the picture. You need to make sure they can trust you, and know what safety measures you're putting in place regarding your products or services.

Encourage kids to support the brand

Let the kids express your brand's loyalty. Kids make for a loyal customer base. As a business organization, it is your job to market and advertise your service as well as create awareness of your product in the most effective way possible. It is equally important for you to recognize the importance of loyal buyers and make sure they are also appreciated properly so they spread the word about your brand.

Goodies, or promotional items, offered free of charge to kids,  are a great way to make them support your brand . Usually, the logo or the name of a company can be found on this object. It can reflect the values associated to your brand very efficiently: fun, eco-conscious, creativity..

Protect children from dangers

Clarity is the key to good safety features. Make sure you’re transparent about how you keep your product and service safe and parents know the steps you’re taking to keep their children safe.

Help children become informed consumers.

Children are the future of your sector. The future is also trending towards having more informed consumers. Considering that children have emotional buying so be a helpful guide and guide them in making informed decisions.

Don’t trick kids

Kids are easy to trick. Hide a ball behind your back and you can convince them it mysteriously disappeared. A good general rule is not to lie, trick, or deceive kids when trying to sell them — for example, exaggerating the capabilities of a  game as if they could do so much more than they actually can.

How to Market to Children-Ethically and Successfully is a great  question.  How can brands engage children without alienating their parents? Marketers should consider protecting children. And, in general, brands should target children’s emotions before they become consumers by creating appealing products that speak to their interests.