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Discover the key steps to create an ultra profitable, attractive and surprising children's menu!
Remember! Making your restaurant " kids friendly " allows you to attract up to 25% more customers! Today, we are talking about the children's menu: how to create formulas adapted to the age of the child, to propose a choice in the children's menus with quality products under an original presentation.
The formula is simple and effective: welcoming families well allows you to increase the average basket of a table. The children feel good, the parents too, they stay longer at the table, so they consume more!
What is a children's menu?
In your restaurant, it is important to make children feel good at the table, so that parents can also have a good time.
Creating a children's menu in your restaurant allows you toadd value to your offer. Include children and adults without any difference. Families are a clientele with great potential.
The key steps to create a child menu!
#1 Create child formulas according to the age of the child
The children's menu must be available for all the children who come to your restaurant, we mean all age groups, of course we are not talking about little babies.
We advise you to propose :
- a "baby" menu for children under 3 years old, yes it's always convenient for parents, no more need to carry the baby's bowl!
- a "child/teenager" menu for the 3 years old until 12 years old, beyond that, we consider that children eat the same quantities as adults!
In the kitchen, you just have to adapt the quantities for the menus.
#2 Select your products and prepare your dishes for the children's menu
Create a "children's menu" with choices, the goal being to try to get away from the classic "steak and French fries", even if we are well aware that children love it 🙂
You should also think about those who want to eat like their parents, try new flavors.
Plus, it will bring novelty, originality and choice for your loyal customers!
#3 The originality of the presentation and the surprise in the children's menu
Surprise the children and the parents!
To please the children you can present the children's menu in an original way, for example a funny presentation of the plate, the children will remember their meal in your restaurant. Lunch boxes and other cardboard boxes are suitable for children's meals. Often made of cardboard and colored, it brings a little boost to the presentation of the dish.
The Cadillac box, in the shape of this emblematic car, available in several colors is a very good example of presentation. Of course, accompanied by a little surprise game, the presentation is complete. Since January 2022, plastic gifts are prohibited, see the " anti-waste law". The alternative, cardboard, paper or wood. Discover an adapted selection in our eco-responsible category.
#4 Communicate on your child formula in your restaurant
We advise you to communicate on your children's formula in your restaurant, to attract families. Use your social networks and your website, share pictures of the menu, of the surprise toys that you offer in the children's formula!
Your loyal customers will follow you, they will be delighted to know the news of the children's offer. Even more so if you share the toys offered at the moment with the purchase of a menu! We remind you that children are prescribers and push their parents in restaurants to have the last game missing from their collection 🙂
Now all you have to do is have fun creating a kid's menu tailored to your clientele, it's up to you! For more tips on how to expand your family-friendly offerings, check out "How to attract families to your restaurant ?"
