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Préparez votre établissement pour accueillir les familles cet été
The summer of 2025 is just around the corner, and with it, great opportunities for all establishments that welcome tourists. Restaurants, hotels, campsites, museums... all public places have an interest in rethinking their organization, facilities and services to meet the expectations of today's families. The summer season is the ideal time to attract a broader clientele and win the loyalty of families looking for warm, well-designed places that are accessible to all.
Our aim: to help professionals design their spaces to make them practical, safe and welcoming, both for children and their parents.
Adapting to the summer season
Since the health crisis, customer habits have clearly changed. Families, in particular, are looking for more spacious, pleasant and convivial places to spend time together, especially in summer. To stay in the race, it's essential to evolve your establishment. But evolution doesn't mean changing your values or abandoning the traditional. Evolution means adapting to the expectations of new generations.
It means doing simple but effective things: spacing the tables on the terrace to give everyone a little privacy, creating relaxation areas with a summer feel - a few comfortable sofas, plants, string lights... - and taking care with the decor to create a welcoming atmosphere, whether modern or more traditional. Furnishings are often the first contact with the customer, so make sure they reflect your values of welcome, comfort and well-being.
Digital to boost your visibility
In 2025, an online presence is more important than ever. Families plan their vacations in advance, compare offers and seek reliable advice before booking. So your digital shop window needs to be impeccable.
Practical advice:
- Post regularly on social networks (Instagram, Facebook) to show off your dishes, summer amenities, inviting terrace, kids' menus or fun zones.
- Highlight customer testimonials to reassure future visitors. There's nothing like positive feedback from a satisfied family!
- Simplify reservations, by offering an online option via your website or networks. This avoids repeated phone calls and speeds up the process for your customers.
- Innovating to appeal to young and old alike: The summer season is also an opportunity to propose new offers and services. But it's also the time for loyalty-building contests. That's where our Studio comes in!
Here are a few tips to get you started:
CE-compliant highchairs, booster seats and changing tables. Don't underestimate the importance of suitable equipment!
Surprise and collectible game kits, available in different models, customizable and adapted to the summer season.
Think about adapting your outdoor spaces. A well-appointed terrace can become your establishment's major asset in summer.
Our suggestions:
Summer 2025 is an opportunity to attract family customers and build visitor loyalty. By improving your welcome, innovating your services and adapting to new expectations, you can make your establishment a privileged destination. We can help you do just that, with safe, practical equipment designed with children in mind.
Get your establishment ready for summer!
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