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Welcome Family x Quick : une année sous le signe des collaborations exclusives
- 03 Sep 2025
- News , News from the restaurant industry
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A story of trust that grows over time
In 2025, we had the pleasure of joining Quick in a new phase of its history. We took part in special operations, imagined by the brand, which are not limited to a simple meal: they create experiences. Thanks to collectors' items and tailor-made creations, we've transformed every visit to the restaurant into a unique moment that continues well beyond the table.
This year, three campaigns made a particular impact. Powerful and varied universes, from Dragon Ball Super to Soprano and Tony Parker, enriched Quick menus, bringing surprise, emotion and loyalty.
Dragon Ball Super: when imagination comes to life
The first operation in the spring was launched alongside a cult universe: Dragon Ball Super. Until June, children had the opportunity to collect the famous crystal balls, integrated into their menus.
The aim of this adventure was to reproduce the spirit of the series and immerse families in a fun and, above all, iconic experience, in the image of the crystal balls.
As our co-founder Frédéric Martz puts it so well:
"Notre passion est de rendre chaque visite plus fun pour les enfants, avec des jouets qui parlent à leur imagination."
With Quick, we've proved that a meal can become a real epic, where pop culture speaks to all generations.
Soprano: musical energy in a collector's item
After manga, it's time for music. The summer was punctuated by our collaboration with Soprano. Quick launched two exclusive recipes, Beef Qreamy Tomato and Chicken Inferno Tomato, and for the occasion we created an oversized collector's T-Shirt, sober and trendy, signed by Soprano.
Offered with a special menu, the garment was a hit with the public. The aim was to turn the promotional item into a symbol of belonging, as well as a souvenir. And in the end, it's a nod to us: like Soprano, we're rooted in the South of France.
Tony Parker: the spirit of the game and a passion for collectables
Finally, the year would not be complete without a legend: Tony Parker. To coincide with the launch of his signature burgers, we designed a collector's cap that was offered as an add-on to the menu.
This simple yet iconic object brought together all generations: basketball fans, sports enthusiasts and the simply curious.
As Frédéric Martz explains:
"Qu’il s’agisse d’objets destinés aux enfants ou aux adultes, notre mission est toujours la même : offrir une expérience unique et marquer les esprits."
With Quick, we've brought together sport, gastronomy and fashion in an operation that's proving extremely popular.
More than a meal: a 360° experience
These three campaigns reflect our firm belief that fast food shouldn't just feed, it should surprise and entertain.
Working alongside Quick, we've been able to reach a wide range of audiences: families, young adults, pop culture fans, music fans and sports enthusiasts. And for us, as a French SME, these collaborations are a showcase that illustrates our role as a strategic partner for the big names in catering and tourism.
2025, a collector's year
From the Dragon Ball Super crystal balls to the Soprano T-Shirt and the Tony Parker cap, 2025 will be remembered as a landmark year in our partnership with Quick. To be continued ..
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