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Boulangeries : 7 idées simples pour séduire les familles et fidéliser
- 07 Aug 2025
- News
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With changing consumer habits, bakeries are no longer limited to selling baguettes and pastries. They are becoming places where people live, where they eat fast food, where they feel at home... and now where families are welcomed. In this context, offering a suitable children's menu can make all the difference. Here are 5 ideas for transforming your bakery into a welcoming and loyal space for families, and how Welcome Family can help.
1. Creating an attractive children's offering
Just like children's menus in the restaurant business, offering a simple children's menu (sandwich, drink, sweet treat) enhanced by a surprise goodie is a highly effective way of attracting youngsters... and their parents.
Examples of customizable goodies:
- Mini scratch-off games
- Mini gadgets (yoyo, spinning top, marbles)
- Themed stickers or temporary tattoos
- Coloring in a bag with crayons
- And our entire catalog of eco-responsible games
These little additions generate a surprise effect, encourage customers to return, and strengthen families' attachment to your bakery.
A little tip: create collections to offer a unique experience
2. Offer a coloring kit with take-away orders
The idea is to slip games or coloring pages into the children's bags. This turns a simple pastry into a memorable moment. With Welcome Family coloring kits, you can easily add this little extra without any logistical effort.
3. Install child-friendly equipment
Thinking of toddlers also means offering safe, ergonomic furniture:
- Highchairs for families eating on the premises
- Changing tables in toilets
- Interactive wall-mounted kiosks or panels
This type of equipment, which often originated in the hotel-restaurant sector, can now be found in bakeries with a wider range of products. Request a quotation at the end of this article.
4. Seize seasonal opportunities to liven things up
Following the example of Boulangerie Ange, you can offer children's activities in line with special occasions:
Halloween : drawing contest or candy to be won
Christmas : letter to Santa to be dropped off at the bakery
Easter : eggs offered to children
Welcome Family can design customized contests (paper or digital) for these special occasions. You'll find all the ideas you need in our blog articles!
5. Take inspiration from what some retailers are already doing
La Mie Câline stands out thanks to its goodies and the games included in its bags, which add to the pleasure of shopping. For several years now, we've been working with La Mie Câline on a complete range of games, with a major advantage: personalization.
Here, it's not just a matter of affixing a logo, but of creating a genuine graphic charter, designed to make a lasting impression. The mascot, highlighted and adapted to each medium, becomes a strong vector of communication with children.
This strategy goes far beyond a simple loyalty program: offering a gift to youngsters when they visit the store reflects the group's desire to meet families' expectations and evolve with them.
TheArchi Kids, the Fast Pointerfound It, Battle Space and Better Togethergames, all very popular with young customers.
Why work with Welcome Family?
Welcome Family For over 15 years, we've been working with bakeries that welcome the public, with specific expertise in welcoming families. For bakeries, we offer
- Customizable goodies (games, stickers, gadgets, coloring pages, etc.)
- Safe, standard-compliant children's furniture
- Tailor-made kits for events, loyalty programs and special occasions
- An integrated design studio, for unique creations in your colors
Our mission? To help you transform every visit to the bakery into a pleasant, differentiating and memorable family experience.
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