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Welcome Family reinvents the CSR surprise package for children
An iconic game format makes a comeback! To delight children's offers in CHRs, the surprise pouch is back in the Welcome Family catalog. So what is this new version, and what are the advantages of offering this type of game to children? Let's start at the beginning, by recalling how the surprise pouch was created in the early days, and the advantages of this revisited format at Welcome Family.
The surprise package of our childhood
Children's surprise pouches, also known as "surprise capsules" or "mystery bags", have a long history and have become very popular among children's toys. They first became popular in the 1920s and 1930s, when children discovered little surprises hidden in cereal boxes or chewing gum packets. An early example of surprise gifts was the Cracker Jacks candy brand, which included plastic and paper toys in its bags. But also in the 1960s, Kinder Surprise eggs from Italian company Ferrero entered the market, quickly becoming popular worldwide. These chocolate eggs contain a small figurine or toy to be assembled inside.
Over the decades, surprise pouches have taken the form of a triangle tube, and the toys included in surprise pouches have evolved to include a variety of objects, such as stickers, figurines, mini-puzzles, key-rings and even trading cards. Often made of plastic, these games and toys quickly became an opportunity for toy manufacturers, who realized the commercial potential of surprise pouches. They began linking these surprises to popular franchises, such as cartoons, films or TV series. This encouraged children to collect these little objects.
Goody bags have sometimes been the subject of controversy, due to concerns about toy safety and the choking hazards associated with small objects. But they have also become increasingly rare in recent years, due to ecological concerns and the fact that they are mainly made of plastic.
A CSR version of the goody bag in 2023?
A pocket as surprising as ever, but with a little more thought for our planet. Surpises to delight children in a paper pouch. A touch of magic during meals, or as part of a welcome kit for children in hotels, restaurants and other establishments catering to children.
A pocket that's 100% fun and 100% recyclable. Paper and cardboard are the only materials used in this new format for children's games. 16 different pockets for kids to collect. Pockets where coloring, coloring masks, stickers, spinning tops, 3D puzzles and board games are randomly arranged in the pockets, up to 3 surprises per pocket. there are 4 universes to discover: Super Hero, Street Art, Magic World and Marine World.
Children's Surprise Bag Model 1
The Magic World folder for a magical world of dragons and magicians. In a box of 200 sleeves, 4 different models (4 x 50 units) of coloring pages, stickers, 3D puzzles and masks.
Children's Surprise Bag Model 2
The Street Art pouch with a colorful, panache-filled style. In a box of 200 sleeves, 4 different models (4 x 50 units) between coloring pages, stickers, spinning tops and masks.
Children's Surprise Pouch Model 3
The Marine Wolrd pouch to discover an aquatic world of fish and pirate wrecks. In a box of 200 sleeves, 4 different models (4 x 50 units) between coloring pages, stickers, board game and 3D puzzle.
Children's Surprise Pouch Model 4
The Super Hero pouch to meet Heroine and Hero with super powers. In a box of 200 sleeves, 4 different models (4 x 50 units) between coloring stickers, spinning tops and masks.
Surprise packs Welcome Family designed to entertain children, with a cost-adjusted approach for catering and hospitality establishments , reflecting a modern, eco-friendly approach.
