Blog

Why welcome children?

11 Apr 2022
News from the hotel industry , News from the restaurant industry
0 Comments

There are 89 million tourists in France.

There are 20 million French families.

Family meals represent 30% of all visits to commercial restaurants.

30% of family visits are motivated by the desire to please the children.

1 visit out of 3 in fast food restaurants is guided by the children's choice!

Welcoming families in your restaurant, hotel, camping, vacation club, leisure park allows you to :

Retain your family customers:

Children are prescribers and can quickly encourage their parents to come back if they have had a good time. According to an NPD study, in restaurants, children influence the choice of parents in 22% of cases!

Today, children have "their say" on outings and family vacations. Parents are increasingly taking into account their children's choices, so that they can spend quality time together. Pleasing the children is also pleasing the parents!

As a restaurant or hotel owner, it is important to make it a point of honor to welcome families in order to keep them loyal. Attracting young people is a real development lever. Offer fun activities for children.

Increase the value of the average basket of your family customers:

If the children are busy, the parents are relaxed and will be more likely to stay longer at the table and consume more. Your family-friendly offer allows your customers to have a good time over a meal or during a stay in your establishment. The average basket of families will increase and so will your turnover.

Add value to your establishment by differentiating yourself from your competitors

Make the most of it. Work specifically on your offer for children (welcome, entertainment, menu composition). A healthy, quality and attractive offer!

Think that today's children are tomorrow's consumers!

Targeting families and children in your restaurant

Offer a simple and attractive children's menu

A simple meal but with several options. The child can choose what he wants to eat (e.g. meat or fish?). You can also offer your dishes a la carte but in smaller portions.

You can present the children's menu in a children's menu box with different designs: pirates, princesses, colorful designs or children's menu boxes with the children's favorite licenses: Snow Queen, Star Wars, Minions etc..

Offer a coloring, a surprise in the child menu

Children spend very little time at the table. It is therefore necessary to keep them busy! Offer them a fun surprise that will keep them entertained throughout the meal(7 families game, coloring...)

You can also offer a surprise toy to collect, the child will want to return to your restaurant. It is also an excellent way to build customer loyalty.

Every year we organize a drawing contest: "Draw your superhero". In each booklet, we offer an entry to the drawing contest to your customers.

Give them the chance to win an overboard, costumes and many other surprises. This is also a good way to satisfy your customers and build loyalty.

Communicate your child formula well

Do you have a childcare offer? Make it known on social networks and in your establishment. A sign at the entrance, posters with details of the children's menu and the surprise toy of the moment!

Provide high chairs and booster seats for children in the dining rooms

Seating children comfortably at the table will allow parents to enjoy a quiet moment during the meal. We offerchildren's high chairswith and without table top. The high chairs for children without a shelf allow your customers to be more friendly, their children are installed at their table.

An additional advantage for these chairs is that they are stackable! Simple and efficient storage. Up to 10 chairs can be stacked. The chair riser designed in wood is also a very practical product for you. It is foldable, takes up very little space and can be stored very easily.

The range of equipment for children Welcome Family has been designed to ensure safety and comfort to your customers but also to optimize the space within your establishment.

Install a changing table in your bathroom

So that parents can change their children in complete privacy. It is essential to install a professional changing table in your bathroom.

We offer vertical, horizontal and foldable wall-mounted changing tables that take up very little space. Our changing tables comply with current standards and collective standards. They are professional changing tables. All our products comply with collective safety standards.

Targeting families and children in your hotel, hotel chains, camping, vacation club :

Offer welcome gifts to children

We know that today the opinion of the children counts for a lot in the choice of the family vacations. So it is important to take care of the children's welcome at the restaurant as well as at the hotel.

The idea is to offer a surprise gift or toy to the children as soon as they arrive at the hotel to welcome them. This can be a welcome kit for children composed of surprises: coloring, pencils, a game of 7 families, a postcard, a book, a balloon, a construction game.

We can advise you in the constitution of your welcome kit by selecting the products that suit you. The idea is to please the children but also the parents during their stay in your hotel. You can also place the children's welcome kit in the family rooms for the surprise effect upon their arrival in their room.

The welcome gifts for children can be personalized with your image, to differentiate you from your competitors.

Communicate well on your childcare offer:

Your hotel, hotel chain, campsite or vacation club is concerned about children, you offer equipment and products for children, it is important to make it known!
Start by communicating about your children's offer directly in your hotel.
You can use display materials to present at the reception, at the entrance of the establishment, in the most visible place for your customers. You can even add a counter support.

Provide high chairs and booster seats for children in your hotel:

In your restaurant, it is important to provide high chairs for children, booster seats to comfortably seat children at the table.

For campsites, provide a high chair or booster seat in the bungalows for your family customers.

Install a changing table in the washroom

Choose the right table for your bathroom. A folding wall-mounted changing table, a changing table unit or a changing table. Our products comply with the collective and European standards in force.

Provide children's facilities in family rooms

Facilitate the stay of your customers by offering them a baby bed, a baby potty, a bathtub, a stroller ... Your customers will travel lighter and more relaxed.