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Why is corporate social responsibility key for the hotel industry
- 31 Oct 2022
- News from the hotel industry
- 0 Comments
You are a hotelier and you want to improve your CSR approach? Our advice and tips throughout this article!
Ecological awareness, sensitization, movements are born since the beginning of the 2000s. The sectors of activity linked to tourism are at the forefront of this awareness and of this immense potential for the French economy.
Welcome Family is aware that good environmental practices translate into benefits for the hotel sector, the environment and society in general, and guarantee a more attractive tourist destination. Welcome Family aims to minimize the impact on the environment, promoting the compatibility of the hotel activity with our environment, which improves the quality of the tourist product and therefore the image with the customer.
In the case of hotels and other tourism companies, this commitment with the environment becomes essential, because if it deteriorates due to the impact of these companies, tourism would lose its meaning. The benefits that the implementation of CSR initiatives can bring to the hotel itself are also numerous.
Energy efficiency and energy savings (Environment)
One of the most important goals of corporate social responsibility is sustainability. Even the smallest hotels demonstrate their commitment to the environment through simple acts of recycling andsaving electricity or water by installing low-energy light bulbs or water savers in taps and showers. For more ambitious hotels, these measures include installing biomass boilers or using groundwater for irrigation.
Other simple measures that are typically implemented in many hotels aim to raise awareness among their guests and employees, either by placing relevant information in different areas of the hotel or by providing specific training to staff.
These initiatives not only have an impact on their environment - by minimizing the impact of their activity on the environment - but also represent significant savings for the company in economic terms, especially if we think of the medium and long term.
Increase productivity in your hotel (Internal social)
A happy employee is more productive and a good CSR strategy can be the way to achieve this.
A good approach to attracting talent in the recruitment process - taking into account the suitability of the candidates' professional and personal profile for the position - to meeting the needs of the hotel's employees in terms of work-life balance.
Communication with the staff is always fundamental in order to establish and develop effective measures for their well-being. It is essential to know the needs of the employees in order to undertake a correct strategy, as it is often mistakenly believed that a simple salary increase or promotion will make the employees feel better in the company.
There are other ways to provide a pleasant and positive work environment in which employees feel more comfortable: adapting daily tasks to the development of the employee's talents, flexible working hours, continuous training, motivational and team-building actions, incentives for achieving goals, etc.
This concern for employee well-being, which should be a maxim in any company, becomes even more important in the hotel sector, where a large part of the staff works in front of the public and where employees thus become brand ambassadors.
Improve the image of the hotels (Social external)
The brand image and reputation of a hotel have become key elements of differentiation, especially in a sector as competitive as tourism. It is no longer enough for a company to say how it is, but it must also, through its actions, prove it. And to do this, the opinions and contributions of its customers, employees, suppliers and partners are essential.
A hotel's reputation can be enhanced by CSR measures, but only if these measures are maintained over time. Carrying out specific CSR actions is sometimes seen as self-promotion for the hotel and can have negative effects. It is therefore important to effectively communicate the hotel's CSR policy so that it can help improveits reputation. Indeed, 68% of travelers in 2022 would like to stay in eco-responsible establishments.
Customer loyalty in your hotel
More and more travelers are concerned about practicing responsible tourism, whether they travel for leisure or for work. Therefore, they consider it an added value that tourism companies share this concern for the social, environmental and economic environment in which they operate.
The effects of some CSR measures are visible to hotel guests, such as environmental measures - some hotels actively take care of their environment through conservation, outreach and even cleaning actions - and the benefits of other initiatives need to be effectively communicated to guests, such as interacting with local suppliers or hiring people at risk of social exclusion.
Therefore, a good CSR strategy and proper communication of it are essential to retain a traveler who is increasingly aware and convinced that responsibility and service quality can and should go hand in hand. Aware of this reality, Welcome Family offers a line of environmentally friendly products that will help you to retain your family customers.
Discover also our range of CSR toys for your kid-friendly marketing actions in your hotel establishment.
Ultimately, the more the hotel gets involved and implements actions to improve working conditions and protect the environment, the faster the hotel will become financially profitable. The CSR implemented is a profitability of investment and sustainable initiatives that aim to reduce the energy and waste budgets of the establishment.
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