Communiqué de Presse : Marketing Création crée pour Lutti

Marketing Création creates a 7 families game for Lutti candies

Aix en Provence, April 8, 2019 - The agency Marketing Création, designer of custom-made advertising objects for 10 years, has won the trust of Lutti, famous candy brand. Lutti was looking for a team able to create a 7 families game at its image, which would present its product range in a fun way. Mission accepted for Marketing Création! The agency's little "plus"? A specialization for the children's premium. Marketing Création has indeed created, in parallel, its own brand of toys and equipment for children, WelcomeFamily. For this new project, she succeeded in breaking down the Lutti universe into families, each with its own universe

A unique, sparkling and playful 7-family game: just like Lutti!

7 families corresponding to Lutti's flagship sweets, 7 different universes, 6 members to create, while keeping in mind Lutti's greedy and sparkling universe. This game is an original and tailor-made creation! The Bubblizz family, sparkling with pastel colors, the Scoubidou family, colorful and... elastic, the Smoofizz family, with a tender heart that stings... so many characteristics that can be found in the characters of each category, and that will make players salivate with envy!

The Lutti brand, convinced by the universe of Marketing Création

Marketing Création creates promotional items for all companies with various issues and projects, but has a particular affection for children's items! This is what convinced Lutti, which was looking for an agency capable of both understanding its needs and addressing children

"We really appreciate the work of Marketing Création, who knew how to adapt to our desires, and to decline our characters and the Lutti universe in families! We needed a company that listened to us, that could offer us something new and that would appeal to children. The result really lives up to our expectations!" says Anne-Sophie Coquide, brand manager of the Fun & Fizz division at Lutti

"We work a lot on the creation of games for our WelcomeFamily brand, so we master the subject. The challenge was to imagine and create families around the Lutti characters. It's a job for which you have to keep your childlike soul, and that's one of the assets of our team" explains Frédéric Martz, co-founder of Marketing Création

Press contact: Agence Etycom - Aelya Noiret - a.noiret@etycom.fr - 06 52 03 13 47