Setting up take-away sales in your restaurant

Our piece of advice for setting up your take-away, delivery and click and collect sales in a restaurant Get ready for the next few months, and put your restaurant in the spotlight.

Tailor your takeaway offer 

To embark on the adventure of take-away sales, analyse whether your menu and services are suitable. To make your lunch and dinner meals as good as possible, take into account certain factors.

- Your menu: Create an attractive menu, often a menu with too much choice does not make the consumer decide. Simple recipes based on fresh products will win over the customer.

- Renew the menu: If the recipes are changed every 1 or 2 weeks, you will be able to build customer loyalty more easily. Especially if you offer seasonal products.

- Place your dishes in a realistic situation: To please your customers, your recipes must be put forward in situations that make them want to try them. Tip: Put photos of your best dishes on your menu.

- Propose a children's menu: We often forget that our customers are not only adults, children also have their say in the choice of dishes at the restaurant. Parents pay attention to what their little one eats, what they want to eat, but above all they want  to please them. Adding a children's option to the menu is a way of widening the target group to reach families.

Adjust to the sector

If you are new to the take-out catering market, take a look at what is being done in your environment. The price of lunch and dinner menus, children's menus or just the main course. Don't scare your customers away with prices that are too high for simple dishes or, conversely, overly elaborate dishes that will not suit their desires. Don't devalue your restaurant, the choice of prices will be made according to the preparation of your dishes and the target consumers.

Adapt your packaging

First and foremost, maintaining a high quality of service is important even at a distance. The choice of your packaging is crucial to convey a good image of your brand. On top of that it represents your values, will you use eco-responsible packaging? I.e. biodegradable, recyclable or simply packaging made from renewable materials. At this level Food Bazaar has a wide range of products for take-away sales that can meet your expectations. You can also adapt your packaging to your dishes, offer pretty lunchboxes for children's menus with a little surprise toy. Buy dishes that will have different uses to better organise your stock. For the children's menu, Welcome Family, the specialist in this field, offers you offers in all price brackets.

Choosing the right medium for your online menu

If you already have a website dedicated to your restaurant, it is easy to idisplay your menu. Otherwise a nice Facebook page or an Instagram account could be a solution to spread your card to your customers.

Tell your customers how to place an order

The clearest way to keep customers informed is to place the information clearly on the restaurant menu. Indicate the area where orders are collected. In addition, it may be useful to remind customers of instructions over the telephone, such as the number of people allowed inside, how to pay for the order and the distances between customers, etc.

Improve your Google search engine optimisation

Being visible on the internet is very important when you want to do take away sales, google services allow you to put your restaurant in the spotlight. 

Google My Busines is one of them, it allows you to display your restaurant on Google by exposing important information. For example: your schedules, your geographical location as well as advertise your services, takeaway, click and collect, etc.

Communicate on social networks

Inform your customers live; social networks are a great way to connect with your customers. Explain what's happening in your establishment, whether it's about measures taken or new features on your card. Make them want to order from you by broadcasting recipes, dishes, etc. If you are planning events, let them know in advance. Talk about your offers, and of the children's menu again to target families.