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Games, goodies, plush toys: bring your mascot to life!

30 Oct 2025
Personalized children's menu at the restaurant , Kids corners kit
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Bring your mascot to life to win over children

Creating an emotional bond with families is an asset for establishments open to the public. Restaurant owner, hotelier, baker or amusement park operator? The objective is the same: to offer a child-friendly experience that sets them apart. And what if the key to success lay... in your mascot?

The mascot, an endearing ambassador for your brand

A mascot is a symbol, but above all it's a personality that embodies your values and your world. It brings your brand to life, and creates an emotional bond with your young customers. The aim is to create a warm, accessible image that sticks in the mind.

We know how much a mascot can transform the customer experience. Whether funny, touching or adventurous, it quickly becomes an emblematic figure, recognized and appreciated by children... and parents. Your mascot can be featured on a coloring placemat, a customized game, personalized goodies or even transformed into a plush toy.

From concept to creation by our Studio

Our graphic design studio helps establishments design their customized communication materials for children. Based on a creative brief, our graphic design team analyzes your visual universe, your values and your objectives.

The Studio can:

- Create an original mascot or rework one you already have.
- Put this mascot in a playful situation on your products: games, coloring, media objects, etc.
- Decline your universe on all your media to ensure the coherence of your image.

The objective? Tell a story through every product, and make your mascot the common thread running through the customer experience.

Here, Bizcoto from Buffalo Grill and Cookiz from La Mie Caline on kids' premiums. We also produce giant mascots and customized merchandising.

Customized games as a creative medium

Customized games are a simple and effective way to keep children occupied while promoting your brand. Welcome Family offers a complete range of fully customizable games:
coloring table sets, card games, memory games, quizzes, board games, game books, etc.

Incorporate your mascot into these creations to :

- Capture children's attention over the long term.
- Offer an experience every time they visit your establishment.
- Create a link between your brand and families.
- Share on social networks, notably thanks to parents who validate the approach.

These games are more than just entertainment: they are communication tools.

What if your mascot became a custom-made plush toy?

Stuffed animals are undoubtedly the most emotional medium for children. Transforming your mascot into a custom plush means making it part of everyday family life: in the bedroom, in the backpack, on vacation... It becomes a companion and an emotional souvenir of your establishment.

With our Peluche Création brand, we design 100% customizable plush toys that comply with European standards. Each creation is an exchange between the graphic studio and the production workshop, guaranteeing a result faithful to your visual universe and your original mascot. And don't forget that we also create human-sized mascots for all your company's events. Like Bizcoto, the Buffalo Grill mascot.

Cuddly toys can :

- Be sold in boutiques (in leisure parks, hotels, campsites, etc.).
- Be offered as part of children's menus in restaurants or bakeries.
- Be used for communication campaigns or seasonal events.

Kids-friendly communication

Investing in a kid-friendly communication strategy means investing in :

A better customer experience and a modern, differentiating image. The aim is to make your restaurant, hotel, campsite or leisure park a friendlier place. And above all, never neglect communication!

For example, thanks to your mascot, every medium conveys the same energy. Today, kid-friendliness is a strategic issue for family-friendly establishments. A mascot is an excellent solution.

Your mascot is the heart of your communication. Customized games and media objects bring it to life. Customized plush toys make it a true emotional ambassador. From advice to creation and production, we're with you every step of the way.