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How are licensed surprise toys revolutionizing the family restaurant experience?
In a world where customer experience is king, restaurants are constantly looking for innovative ways to attract and retain family customers. One of the most effective ways is to offer licensed surprise toys, a strategy that turns mealtimes into exciting adventures for children. Discover how our range of licensed toys can enrich the experience of your young customers and, by extension, that of their families.
The appeal of licenses on children's menu games
Children are naturally drawn to characters from their favorite cartoons, films, manga or books . By incorporating licensed toys such as action figures from "One Piece" or dolls from popular animated films, you create an immediate link with their world. These products are not just toys, but passports to worlds of imagination and loyalty to beloved brands. Whatever type of personalized goodies you create in the image of these fictional characters, the interest will always be imposing. So let's imagine the personalized object is qualitative and really useful? Communication will be all the more winning.
Impact on customer loyalty
Offering licensed toys on your children's menu is not just a commercial gesture, it's a loyalty-building strategy. Families are more likely to revisit an establishment that offers their children a memorable experience. What's more, the presence of these toys encourages online discussion and sharing on social networks, increasing your brand's visibility.
A fast-food success story:
The giant Burger King has successfully adopted this strategy. Their collaboration with famous franchises, offering t-shirts and toys from the One Piece manga, shows the positive impact of such partnerships on customer engagement. The games in the children's menu, created by Marketing Creation Group, parent company of Welcome Family, is another successful example, with Memory Game games featuring licenses such as Monsieur Madame, Madagascar and Playmobil!
Our offer for your restaurant and even your hotel
We understand the importance of standing out in the competitive hospital industry. That's why we offer a wide range of surprise toys that can take on a licensed image. Customize them according to your young customers' favorite heroes. Do you already have the rights to the license and have anticipated its purchase? Or do you need a matchmaker to find one? Whether you're looking to include timeless classics or the latest releases, we can support you in this strategy. We can also help you with the graphic design of these games , which are sure to be a hit with young and old alike.
Investing in licensed surprise toys is more than just an addition to your menu; it's an investment in the customer experience that generates positive returns in terms of both satisfaction and revenue. Contact us today to find out how we can help you turn mealtimes into magical moments for families.
