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The tourism sector needs to reinvent itself
France broke a world record: sales reached 58 billion euros, two percentage points higher than in 2019, a clear sign that the industry has turned a new page in the face of the coronavirus. This excellent result already bodes well for the resilience of the French tourism industry, and 2023 looks set to continue this growth trend.
So how do you reinvent your business and attract new targets?
Rugby World Cup, Wine Paris and the Salon de l'Agriculture are all events that encourage holidaymakers to choose France as their destination.
Outside of these major events, it's a very specific target that establishments need to focus on: families. In 2020, one in five families will have three or more children living at home (Insee). This is a significant clientele, especially when a family can provide a restaurant with three to five covers. The challenge of satisfying and retaining a family clientele is not an easy one. Analysis and strategy must be put in place children's menus nuggets, French fries and baby-changing tables only available in the ladies' toilets. You have to be able to offer solutions for all the little worries of parents on vacation with their children.
Three simple tips for welcoming children!
Keeping your installations up to date
Today's travelers are very demanding and expect modern, high-quality facilities and services. Tourist establishments need to keep up to date. Whether it's a campsite with free Wi-Fi, a hotel with a changing table in the men's and women's WC or a restaurant with at least one booster seat or high chair for children. These are important facilities for vacations with family or friends.
Offering activities for families
Families are an important segment of the tourism market, as they often travel together as a unit. Tourism businesses can attract families by offering activities suitable for all family members. Services such as children's recreation programs, water-based activities and leisure parks can make your business more attractive to families. Or simply provide a hotel establishment, for example, with giant outdoor games that can bring the whole family together, or just friends, in a simple, fun activity.
Create children's offers
A welcome gift at the hotel, a surprise surprise toy in the children's menu, a surprise pouch at the tourist office, a plush key-ring at the amusement park, offering gifts to families is a simple way of building loyalty through objects. And give all those holidaymakers something to remember your establishment by.
Reinventing themselves is a necessity for tourism businesses that want to survive and thrive since the pandemic. By offering family-friendly activities, keeping facilities up to date, using events to attract travelers and offering attractive promotions, tourism businesses can attract new targets and generate revenue. Ultimately, customer satisfaction is the key to success for tourism businesses. By offering a high-quality, personalized travel experience, tourism businesses can satisfy their customers and build loyalty for years to come.
