Personalized goodies, what impact for your establishment?

Soft toy, pencil, USB key, toys, bag or high tech product... personalized goodies are an integral part of the advertising universe of a company. Welcome Family has decided to present you why it is necessary to integrate these means in its communication strategy.

The advantages of the personalized object

A personalized goodies can have a very positive impact for your company. According to a study by 2FPCO (Fédération Française des Professionnels de la Communication par l'Objet) conducted in 2018, 97% of French people have a positive perception of promotional items and 79% would like to receive more of them. By choosing personalized goodies, you benefit from many advantages:

- Convey your brand image: personalized advertising objects will allow you to quickly extend your brand image. With a physical object that has your logo, you are sure to reach many people, both inside and outside your company. By choosing a useful goodie for your target, they will be able to play with it, use it, handle it, pass it on to others... They will all see your logo and appreciate the effort and the image you transmit.

- Have an optimal visibility: A physical and useful advertising object is also an object that we keep. People will have a trace of your company even at home. Goodies are durable and will continue to communicate your image long after you have distributed them. This marketing tool is also a good way to differentiate from the competition by adopting a more creative, original and striking communication.

- Use loyalty objects: Personalized goodies represent a very good lever for customer loyalty. They can be used to reward, congratulate or thank customers or employees of your company. They will feel privileged and grateful. They will become true ambassadors of your brand.

-Inexpensive objects: This communication strategy with personalized objects has a much lower cost than traditional campaigns. Small goodies, such as pens, can be purchased in large quantities. This considerably reduces the logistical costs.

A multitude of possibilities for personalized goodies

There are many possibilities and occasions to use personalized goodies. Each event has its own promotional item in your company's colors. So you have a choice. Most of the goodies can be personalized as you wish. Let your imagination run wild and come up with the look of the item that will boost your company's image. You can use these personalized objects for :

- A communication campaign: You are launching a new product, you are opening a new establishment or you are developing a new concept, choosing a personalized goodies can help you increase the impact of your marketing action and your visibility.

- During an event: You participate in a trade show, you are the sponsor of a concert, you organize an event within your company ... the personalized advertising object will convey the image of your company to the participants. To give an example, during a music festival, you can propose personalized and reusable glasses for the participants. A useful means appreciated by the festival-goers that will also give you an eco-responsible image.

- As a welcome gift: The personalized goodies can also be used to improve the welcome in your establishment. A good way to increase customer satisfaction and build customer loyalty. Like Ikea, you can choose to offer pencils with their logo to each customer who comes in their stores. One idea among many others. If you have a family clientele, you can offer a welcome kit with toys for the children or personalize your children's menu with your colors.

- Thank your customers: To establish a lasting customer relationship in your business, you can reward your best customers or new customers who have made a big order. This is a good way to keep your customers coming back.

Where to find them?

On the online store Welcome Family in the personalized products category. You can also contact us by phone : 04 42 50 17 10 or by mail : commercial@welcomefamily.fr

If you don't have any specific ideas, if you are looking for advertising objects to offer to your customers or employees, go to Marketing Création (specialist in personalized advertising objects). Contact : contact@marketingcreation.com or by phone : 04 42 26 23 07.