Communicate during the highlights of 2019!

It is sometimes difficult to find the right moment to communicate, when time and ideas are lacking! Playing on the highlights of the year is an effective way to attract and retain customers in your establishments. That's why we've put together a calendar of the highlights of 2019 to give you ideas for your next communications! It's up to you to get inspired!

January - February

Visualizing the highlights of the year allows you to plan your commercial operations within your establishment: hotel, restaurant, camping, etc ... In this period of great cold, in the heart of winter, the holidays are over but many opportunities to communicate remain in perspective. Whether it is for Epiphany which celebrates the kings, Candlemas to feast on pancakes or Chinese New Year which will celebrate the beginning of the year of the pig. There is no lack of themes to base your communication on. But the event not to be missed is of course Valentine's Day, the festival of lovers. For the occasion, you can decorate your establishment with the colors of love and passion to welcome couples. Red rose petals, heart-shaped balloons or confetti, everything is good, without falling into kitsch, to give a romantic setting to your hotel or restaurant. You can also help children to face the winter cold with special winter vacation surprise toys for their children's menu.

March - April

The snow is starting to melt, the first flowers are appearing, the birds are coming back to sing, all this rhymes with the arrival of spring. In this period of nature's renewal, there are many opportunities to use for your commercial operations. Prepare for the arrival of families who come to celebrate grandmothers with little touches such as welcome gifts (small succulents, coloring books for children...) and surprise toys for the children's menu. Go green for a day for St. Patrick's Day. Bring out all your pranks and jokes for April 1st. However, the highlights of this season are Mardi Gras and Easter. You can use these highlights for your communication but also to reinvent the way you welcome your customers. For children, the idea of masks or disguises that accompany a children's menu will make little ones happy. In the same vein, at Easter, offer children welcome gifts in the form of surprise eggs.

May - June

The May-June period is characterized by many holidays, multiple parties but also evenings that get longer and warmer. The opportunity for many people to go on a long weekend or to go to restaurants to feast. There are several important times to use in your commercial operations to attract this clientele. For example, Labor Day, Mother's Day, Father's Day, Ascension Day and Pentecost. To give you some ideas, you can use the Star Wars day to propose children's menu boxes on this theme to mark the event. What to please the unconditional fans, big and small, of the iconic saga. For the record, Star Wars Day falls on May 4, "May the fourth", phonetically in Star Wars parlance "May the force be with you".

July - August

Summer has arrived, with it the heat, the sun, the beach, the big vacations, the sales and the long summer evenings. Many customers book in hotels and restaurants during this period. Differentiate yourself from your competitors and attract this clientele to your establishment by improving your welcome thanks to the highlights of the season. For any children who may have missed the gifts sent by the Tour de France caravan, you can offer welcome gifts in welcome kits or surprise children's menu toys. By adapting these gifts to the summer season(water gun, beach balls...) you are sure to give entertaining and useful gifts to the children. They will want to come back for new ones. A good way to keep your family clientele loyal by having at heart the good reception of the children.

September - October

September is the end of the vacations and the beginning of the school year. Use this event for your commercial operations of the season in order to build customer loyalty. For the occasion, offer children surprise toys related to school in their children's menu. Pens, rulers, colored pencils... so many little touches that will allow children to remember their vacation in your hotel, restaurant, cruise... when they open their kit at school. But the event not to be missed in this fall season is Halloween. It's the time of year when you can make your facility the most horrifying, worthy of the scariest haunted houses. Go for a spooky decoration (pumpkin, spider web, witch hat...) that will even make Count Dracula's canines quiver. But stay in the softness anyway, it would not be a question of making your customers flee from fear.

November - December

The end of 2019 is fast approaching. The December chill is setting in, promotions are rumbling during Black Friday, Beaujolais nouveau is being celebrated and the gift-seeking season is beginning. And you, hotels, restaurants, campgrounds and other communities, will not escape this gift search either. Christmas is an opportunity to please your loved ones, it is a holiday that brings people together and celebrates bonds. For a professional establishment, the people who represent its loved ones are its customers and employees. They make it possible to make it live and function. It is therefore essential to thank them. For this, you can offer them gifts using, among others, Christmas goodies. For children, surprise menu toys are a good alternative to help them wait for Christmas. This end of year period is also the time to decorate your hotel or restaurant with Christmas colors. In addition to the traditional Christmas tree, garlands, Christmas ornaments, fake snow and other balloons and confetti will transform your establishment as if it was straight out of the North Pole.

So many ideas that you can draw inspiration from to communicate during this year 2019 using the highlights of each season. Knowing how to welcome families with children involves not only welcoming products (toys, gifts...), but you mustn't forget about children's equipment. Improve the comfort and safety of the little guests in your establishment with changing tables in your bathrooms or high chairs for eating.

Do not hesitate to contact us for more information at 04 42 50 17 10 or by mail : commercial@welcomefamily.fr