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How to keep kids busy on trains, planes and boats?

10 Nov 2023
Voyage
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Family travel is a time of struggle. Sometimes a source of stress for parents, but above all an eagerly-awaited time to enjoy the trip together. The question is often, "What's the best way to get there? "What's best - plane, train, boat? "Will the kids last that long without moving? ". Enabling parents to plan their journeys in the best possible way should be a top priority for airlines.

Comfort and safety are the cornerstones of this welcome. The children's offer is the little extra that makes all the difference, and establishes that your company is capable of welcoming and anticipating families' access to your services.

Why a children's offer on trains, planes and boats?

In many countries, transport regulations require reduced fares and special services for children. Rules that many companies take into account and apply in the best possible way. Responding to the needs of families means encouraging mobility on public transport for vacations and other leisure trips.

Whether it's the SNCF's TGV Inoui with its meal option and advantageous fares, or Air Tahiti Nui's children's kit on board its aircraft, these schemes create an advantage for both companies and customers alike.

Is flying a source of stress for children?

Some children may be excited by the prospect of air travel, while others may experience anxiety. Fear of the unknown, engine noise, cabin pressurization and the possibility of turbulence are all factors that lead to stress.

To help children manage this anxiety, airlines can set up rituals for young travelers. For example, explaining the travel process, showing the inside of the plane, or bringing along a welcome kit with toys and coloring books to keep them entertained.

Cruises, long crossings, how to keep small families busy?

Cruises generally offer an array of activities for all family members, but it's important to plan accordingly to avoid boredom, especially for the younger ones. Parents can explore the options of onboard kids' clubs, which often offer entertaining and educational programs.

Many cruises also offer family-friendly pools, shows, games and shore excursions. Giving them a kit when they arrive can help children throughout their crossing. This kit can answer their questions, keep them occupied and keep them entertained. In short, a holiday kit that will make their trip a pleasant one.

Train travel can be stressful for parents, so how can you help?

Travelling by train can be less stressful than other means of transport, but some concerns may remain, especially with small children. Parents tend to plan ahead, but to support them, companies can create ticket options or add small freebies during the journey.

For example, offer simple entertainment throughout the journey, by offering families the option of reserving window seats for children so they can watch the outside world. A kit full of surprises is a very good solutionto offer during the journey.

The benefits of a children's offer for passengers

Travelling by train, plane or ship can sometimes be long and tiring, especially for younger passengers. That's why offering a special package for children, including entertaining games and adapted meals in a welcome kit, can bring countless benefits to passengers young and old.

As far as games are concerned, offering children fun activities on board stimulates their creativity and helps keep them occupied during the trip. Adapted board games, interactive books or even educational apps can turn a simple trip into an exciting adventure.

Meals adapted for children are always appreciated, even if they are only an option in the travel package. Giving parents this option not only saves them time, but also ensures that children can eat their fill on long journeys, especially if they're traveling alone on the train or plane. Designing a children's menu for the youngest passengers is important for their well-being.

Welcome kits are a complete package. They can contain items such as stickers, surprise toys and coloring books. They not only put a smile on children's faces, but also create a warm and welcoming atmosphere on board. These small, personalized gestures make the trip memorable and build customer loyalty, creating a positive experience for the whole family.

As well as the obvious fun for children, these special offers also have benefits for parents and other passengers. Busy children mean more relaxed parents, which enhances the calm expected on board. Indeed, passengers without children can enjoy a more peaceful journey thanks to happy, entertained seatmates.

This is how we create travel memories that last well beyond the final destination.

The advantages for a company of offering a children's kit

In the transport sector, competition differs from company to company, but all are looking for ways to stand out from the crowd, while building passenger loyalty. Children's offers can be a key differentiator. It's also an investment in a positive customer experience.

Transport companies, whether air, rail or cruise, can considerably enhance their brand image by offering children's kits on their trips. Firstly, this initiative reinforces the caring image that companies wish to promote, demonstrating their commitment to family comfort. Parents appreciate the efforts made to make travel more enjoyable for their children.

In terms of corporate social responsibility (CSR), providing children's kits demonstrates sensitivity to the needs of families, and shows a willingness to create an inclusive travel experience. It can also boost consumer confidence.

What's more, a well-designed children's kit can keep young travelers engaged, entertained and occupied during the journey. Parents will appreciate this attention to their children's needs, which can translate into positive feedback on social networks and positive recommendations. These are important elements to take into account, as an e-reputation can be made or broken very quickly.

Finally, by offering environmentally-friendly kits, transport companies can also reinforce their commitment to sustainability. The use of materials such as cardboard, kraft, etc., can attract customers who are sensitive to ecological issues.

How to create a tailor-made travel kit for children?

We'll help you create your own unique kit. Creating one or two kits in the 0-6 and 7-14 age groups is the best way to target your offer. Create a turnkey kit. We take care of the design and the elements (games and accessories) you want to integrate into your kit.

Children's kit - non-contractual visual

Kits are customizable and adaptable to each request. Our Studio can create visuals with your graphic identity, as well as your mascot and other differentiating elements.