Offering licensed toys on your children's menu is not just a commercial gesture, it's a loyalty-building strategy. Families are more likely to revisit an establishment that offers their children a memorable experience. What's more, the presence of these toys encourages online discussion and sharing on social networks, increasing your brand's visibility.
A fast-food success story:
The giant Burger King has successfully adopted this strategy. Their collaboration with famous franchises, offering t-shirts and toys from the One Piece manga, shows the positive impact of such partnerships on customer engagement. The games in the children's menu, created by Marketing Creation Group, parent company of Welcome Family, is another successful example, with Memory Game games featuring licenses such as Monsieur Madame, Madagascar and Playmobil!