Gastronomy has always been very important in people's lives and habits. There are thousands of reasons why people eat out every day. Restaurants must unleash all their influence to attract customers and fill their dining rooms. When this does not happen, it is convenient to use different marketing techniques for restaurants to seek an improvement in business results. That's why we give you 10 ideas to attract customers to your restaurant:

1. Partner with a local charity.

Charities tend to operate in local environments, where you find your potential customers. The organisation can put up a sign of your restaurant at each of its events to collect donations, they will talk about you as a collaborator, and your social image will improve. The social image has gradually become an essential element for the survival of companies in today's market.

To collaborate with the association, you can donate the food you have left over, establish a percentage of your income for the association or serve them some food for free.

 2.Highlight the dishes that your customers like the most

Ideally, the dishes on your menu should match the buying habits of your customers, as this guarantees that they will consume them. To do this, analyze your sales and determine which are your most popular and profitable dishes. Then, highlight them on your menu in the following way:

- Place them in the upper right corner, the center, or in the lower left corner, as these are the areas where customers pay the most attention, according to what they call The Golden Triangle in Restoration.

- Put irresistible images of these dishes, yes, the more realistic they are, the better response they will have.

 

3. Meet the chef

Imagine that you are in a restaurant and that the chef cuisinier arrives smiling and demands your advice. Would you like to learn more without a doubt? When you imagine that the chef cuisinier is a recent personage in the dining room of this restaurant and that he makes an apparition to each review in order to get to know the advice of the clients on their creations...cela ne vous donnerait pas envie de revenir ? Yes, I'm sure! With this action you will attract more customers in your restaurant.

4. Benefit from customer feedback

Nowadays most people, before going to a restaurant they haven't visited until now, go to the Internet to try to find online opinions about that restaurant. In more than 90% of the cases, these opinions have a direct influence on whether or not to choose a restaurant.

Having said this, we could say that the online opinions of users are fundamental for the good advertising of your restaurant, so you must give them the attention and importance they deserve, as digital word of mouth is one of the most effective techniques when capturing customers for your restaurant.

5. A simple website.

Many restaurants have sophisticated websites with too much information. Remember that good and short, twice good. So you should have easily visible your menu, contact information, location and schedule. Anything else is just stuffing, which is not necessary.

6. Make your restaurant  kid friendly

If you have kids, you know the struggle of finding a restaurant perfect for the whole family. Almost every restaurant finds itself serving children from time to time, even if they aren’t considered a child friendly restaurant. If you are looking to attract more families as customers, that would be a great idea.

7. Restaurant Guides.

It is essential to be present in the main restaurant guides. When people travel, they no longer ask local people for a good restaurant. That's why you have to be on websites like "TripAdvisor" .

 8. Social networks.

Nowadays if you're not on social networks, it's like you don't exist. Social networks are the best and cheapest way to stay in touch with your customers. Don't forget that people eat by sight, that's why it's essential that you upload super desirable photos.

People are impulsive. If you post a photo at two o'clock in the afternoon, when people are about to leave work and wanting to come home for lunch, they will have a tremendous desire to go to your restaurant.

9. Make your restaurant  kid friendly

If you have kids, you know the struggle of finding a restaurant perfect for the whole family. Almost every restaurant finds itself serving children from time to time, even if they aren’t considered a child friendly restaurant. If you are looking to attract more families as customers, that would be a great idea.

10. Start high.

If you're opening a restaurant, make sure you have a grand opening. Choose well the day of the opening, let the people around you know, keep in mind that first impressions are the most important and can be decisive in the future of your business. Consider offering samples of your specialties or inviting people with influence in the local environment, such as the mayor or a famous local. Everything that starts well, ends well.

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