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CP: At Novotel from the All Saints' Day vacations: Kawaii cuddling therapy with WelcomeFamily!
- 28 Oct 2022
- Press area Welcome Family , Press Release
- 0 Comments
Novotel, a brand of the Accor hotel group, and Welcome Family have collaborated to create a k-lithotherapy experience. This experience is set up in all the French Novotel hotels.
For the occasion, cosmonaut bears, manga-style storybooks, coloring books and stickers are on the menu to create a kawaii universe for children visiting the hotels.
This event is in keeping with Novotel's guiding principle of creating a quality and memorable children's offer. Manga and sweetness for this family experience in October 2022. The goal of this event is to provide a moment of relaxation for children, and to help them discover or rediscover the Kawai world, a Japanese universe appreciated by new generations. But above all, to immerse them in this space of softness!
This winning strategy for thechildren's offer is often supported by Welcome Family, which provides teddy bears and makes coloring books and other goodies for Novotel.
Offering families unique and caring experiences is Novotel's credo. Bringing joy to children and considering them as adults is the credo of Welcome Family. A perfect match for a well executed operation. This k-lithotherapy project does justice to all those little ones so often forgotten in hotels.
CP Visualization:
At Novotel from the All Saints' Day vacations : Cuddle therapy Kawaii style with WelcomeFamily!
Manga and sweetness for the pleasure of children
In Paris, October xx, 2022 - Families staying at Novotel in France, starting from the All Saints' Day vacations, will benefit from a good dose of cuteness! Indeed, WelcomeFamily and Novotel, still in collaboration for the continuation of the cuddle therapy project - renamed Kâlinothérapie for the occasion - have prepared many surprises for children, this time on the theme Kawaii (which means cute in Japanese). Manga coloring activities, stickers in the elevators, costume boxes... and of course, the famous WelcomeFamily XXL teddy bears will have their own Kawaii T-shirt!
WelcomeFamily has created many products on the theme "Kawaii Kailinotherapy"
Novotel and WelcomeFamily teams have worked together to transform the customer experience in the brand's hotels under the Kâlinothérapie Kawaii theme: stickers of manga characters that will be stuck in the elevators to take pictures with, as well as booklets with manga-style stories and drawing boards that will be distributed to children from the school vacations. The children's product specialist also had an idea: a costume box!
Of course, the XXL stuffed animals of WelcomeFamily will also have their own outfit on the Kawaii theme, and will answer to all the cuddling requests.
What to plunge the children (and why not the parents?) in a Kawaii universe, always in the sweetness!
The "cuddle therapy" project: a collaboration between WelcomeFamily and Novotel since 2019
Cuddle therapy started in 2019 at Novotel, with WelcomeFamily's XS, M or XL plush toys. Since then, this concept has been declined in several operations on different themes, always with the aim of offering a soft bubble to families! Star projector, cosmonaut teddy bear... and the plushies have even been adapted to the news during the health crisis with masks and hydroalcoholic gel proposal! It is now the kawaii universe that is in the spotlight.
WelcomeFamily's plush toys, especially the giant bears that invite hugs, are always at the center of operations.
"WelcomeFamily's giant plush toys have been a great success from the start. With children of course, but also with older children who don't say no to a big hug! They are also very appreciated by our teams, who make them live adventures every day. Cuddle therapy reflects Novotel's strategy in France, which is to provide a warm and original atmosphere. It was obvious for us to capitalize on these cuddly toys and to continue to give them many adventures in our hotels in France explains Anaïs Dessales-Quentin, Director of Communications for Novotel France.
"Our giant teddy bears have a strong sympathy capital! It's hard to resist giving them a hug... children love them, and it gives them great memories! It's important for hotels, beyond services and facilities, to provide a real experience for families." adds Frédéric Martz - co-founder of WelcomeFamily
Press contacts
Welcome Family
Agence Etycom - Aelya Noiret - a.noiret@etycom.fr - 06 52 03 13 47
Accor
Alexis Blottière - Media Relations Accor France - alexis.blottiere@accor.com
